Tips to Avoid a Google Penguin Penalties

The last few months have been rich in Google penalties. Several well known sites  have indeed been sanctioned by the search engine, which has stirred the excitement of the blogosphere. 

What are the risk behaviors? How do you make sure your netlinking strategy is not compromising? How to prevent Google penalties or find out if you have been hit by the American giant's wrath? We will address these different issues in this article.

Understand the different penalties Google

The first ones are applied by Google employees when you do not follow the course of action. Most of the time, manual penalties are due to artificial links present on your site (outgoing links) or pointing to your site (inbound links).

Algorithmic penalties are "automatic" penalties due to Google's filters. They may have been triggered by the Google Panda or Google Penguin algorithms. In the first case, it is usually because your site contains low quality or duplicate content . 

In the second, it is because your link policy has been deemed suspicious (for example, if you make many link exchanges).

How to spot Google penalties and their impacts on a site

When Google penalizes a website, it warns of its action through the tool Google Webmaster Tools . That said, even without consulting the tool, a penalty does not go unnoticed! It is most often noticed by a sharp drop in traffic on your site, sudden and "unexplained". 

The main impact of a Google sanction is indeed a less good positioning of the site in the search results. This means that your traffic generated by the search engine will decrease significantly (and therefore your general traffic too).

Preventing Google Penalties: Behaviors to Be Banned, and Those to Be Adopted

Google's penalty prevention requires common sense, caution, and some SEO knowledge. Nothing too complicated, I reassure you! Here are some tips that will help you get away from Google penalties.

Google, the police of the web?

Invite only guest bloggers who will produce content with high added value and related to your favorite topics

In short: always write your content, thinking first of all to the Internet users and not to the search engines, which come second

About your site

• No black hat techniques, whatever they are
• Adopt a clear architecture and pay attention to the internal duplicate content
• About your netlinking
• Do not make link exchanges
• Do not buy links
• Do not be referenced in an excessive number of directories or directories of poor quality, and make sure that they are related to your topic
• Do not generate links automatically
• Limit the number of links per page, whether internal (referring to other pages of your site) or external (referring to other sites)
• Vary the location of external links published on your site (your home, your blog, the contact page, etc.) and avoid including links that will be present on all pages of your site (in your footers or headers) unless it's perfectly legitimate

If you get into a backlink campaign, spread it out over a long period of time to not get all your links at the same time, it would look suspicious

Make sure that the links that point to your site are as varied as possible: do follow and no follow , from more or less known sites, different types of media (comments or blog posts, forum, social networks, etc.)